Ann: Bio-Gene Commercial Agreement with Evergreen Garden Care, page-44

thats the emotion part of it, and why there are discounts on true value.
= opportunity to buy when others are using their emotions to price things.

Then the stock gets its assets on the front foot, and becomes a darling.
You dont make money buying something at full value. You make money buying something, fundamentally solid, being given away for the best reason, Impatience.

The market transfers wealth from the impatient to the patient.
The market is made of people with emotions, some control them better than others.

We've all made those mistakes, most likely. Its whether you learn to control them, that sets you a path to be a successful investor, or not.