The way I read this is that it is being used by medical device reps from Phenox, in hospital systems might be another target market altogether for this technology.
It feels to me like this could expand - given the current roll out is limited to Asia Pacific, the bigger markets are in the northern hemisphere. BirdDog do have a track record of sorts taking their technology internationally.
Looking at their website, they do seem to be making an effort to separate the go to market of this ‘Remedi’ solution, it is an entirely different website - Remedi.live with only limited references there to the Birds and Dogs.
I think this is an interesting first step, hopefully some of the other (larger) medical device companies take notice?!
Lets hope they can focus on this as well as their core brand too.
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