Bluechiip Announces Expanding Product Range Bluechiip Limited...

Bluechiip Announces Expanding Product Range
Bluechiip Limited (ASX:BCT) (“Bluechiip” or the “Company”) is pleased to announce that it is executing on releasing and developing new products based on customer and OEM feedback.
The expanded product range is to include:
1. Bluechiip Developer Kit;
2. Portable handheld reader; and
3. Bluechiip Button.
Mr Andrew McLellan, Bluchiip’s Managing Director & CEO, said “we are making significant progress in our strategic plans to expand the Company’s product range in direct response to market feedback. These additions will increase Bluechiip’s attractiveness to partners and help infiltrate the bio banking sector…..”
Details of the expanded product range are:
1. Bluechiip Developer Kit released for OEM partner development
Bluechiip, world leaders in the development of sample tracking technology for extreme environments has released a Developer Kit to help global OEM partners integrate Bluechiip technology with their own OEM products.
In addition to providing their own sample tracking chips and reader products Bluechiip has a growing list of OEM providers wanting to integrate their MEMS-based technology with their own products.
In line with Bluechiip’s OEM strategy and in response to requests from multiple OEMs, Bluechiip has launched a Developer Kit which includes a Matchbox Reader, tray(s) of delta tags, StreamTM Software and engineering support.
The Developer Kit allows potential OEM partners to incorporate and evaluate the Bluechiip technology in their products to assess the competitive advantage it provides. On successful evaluation Bluechiip will be in a position to support custom integration and establishment of ongoing license agreements. Bluechiip Limited ABN 79 104 795 922
ASX Announcement
For immediate release
Page 2 2 September 2015
2. Portable handheld reader development progressing to Concept production
In response to market feedback, Bluechiip is continuing to develop new reading technologies and has partnered with Planet Innovation, Australia’s Most Innovative company in BRW’s 2015 rankings, to further develop the portable hand held reader.
The project will take the internal electronics of the existing Bluechiip Matchbox reader and incorporating it into a portable reader package to open up mobile applications of the technology.
3. Bluechiip Button development initiated for Biobanking retrofit market
To date Bluechiip has focused on the new bio sample storage market. Feedback received from multiple biobanks however has identified a need to retrofit existing bio samples and identify multiple cryovial types.
In response to these requests and to open Bluechiip’s technology to the large, existing market of stored samples, the Company is developing “Bluechiip buttons” capable of being easily retrofitted into existing biobank cryovials and samples to aid in the identification and temperature tracking. The buttons include a Bluechiip Delta tag in a plastic housing which can be retrofitted into a range of different vials.
The portable handheld reader in combination with Bluechiip buttons and the Multivial reader, also in development with OEM partners, will position Bluechiip to address the high volume biobanking facilities across the globe.
Embedding the Bluehchiip Delta tag into a small plastic molding is set to open new opportunities. Bluechiip’s initial target market, biobank cryosample storage, is forecast to be in excess of 300 million new cryosamples per annum being placed into storage by 2017. This volume is adding to the existing store of samples with reports of well in excess of 2 billion samples currently stored globally.
Trials and testing with OEM’s and Biobanks are expected in the fourth quarter 2015.
For more information:
Andrew McLellan
Managing Director / CEO
Ph: +61 3 9763 9763
[email protected]
Bluechiip Limited