Ann: Board Changes, page-2

Board Changes
Mobile Embrace Limited (ASX: MBE) (MBE or Company) today announces that Chris Thorpe has taken the
decision to step down from the Board in order to pursue other interests.
Chris has been a director of the Company since 2001. He remains a large shareholder.
Non-Executive Chairman Drew Kelton said: “The Board recognizes and wishes to thank Chris for his contribution to
Mobile Embrace and helping to establish the company that we have today. We understand his decision to pursue
other interests and we are pleased that he continues to be a large shareholder of the Company.”
“For some time, the Board has been proactively assessing its structure and skills base to ensure these are aligned
with the increased focus on the growing Performance Marketing operations. To that end, we expect to shortly
update shareholders regarding a key non-executive appointment.”​

-ENDS