Well there business plan was as you say more of seller of units....

Well there business plan was as you say more of seller of units.

When that did not make any money they changed to the Stack. Which i take as the data stack the devices gather. So they are going to change the income stream.

Now this to me is difficult. Achievable but difficult.

In a normal SaaS model you input your data into the model and then you per per user or by how often you use it.

In this particular case its very personal data being collected. Your talking about career making or braking stuff. Especially if data falls into the wrong hands.

So the success of CAT will now be on how it manages and reports the data to the client.
Sounds easy but extremely difficult.
They are still working on the model of extracting revenue from it IMO.
Of course the video stuff is interesting how to combine the two.

I seriously don't thing any professional team sport could work without these platforms.

They answer so many questions and monitor so many things with so much productivity it silly not to deploy them.

Of course they will get more complex and more uses will evolve from the data they collect.
I am hoping a big part of it is for player welfare as that is how you will the best results.

Player welfare can be seriously overlooked without these device.