Ann: Board & Management changes, page-13

For me and my wife, we were at the OB every four weeks for the first trimester, then every two weeks for about eight weeks, then the rest was every week.

Asking around, that's not unusual around this way.

So a lot of potentially avoidable contact IMO, per couple.

The addressable market is well and truly large enough. I was born. Chances are, so were you.

I would think this has legs in both public and private.

Better clinical outcomes, lower cost, superior patient experience, fewer clinician contact hours per patient.

Barriers to entry, reasonably high. But then likely also sticky.