I wouldn't say out of the ball park here attitudes. I'd say we are on par to better than the competition, to be on par is extremely impressive IMO given that the competitor would be using active ingredients which is the reason why it cannot be used for an extended period of time. The opportunity that the knee guard can offer the company and its potential users is something that i'm sure P&G and those waiting in line will be extremely aware of.
an interesting read
http://www.abc.net.au/health/thepulse/stories/2010/11/30/3076280.htm
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