Ann: Botanix Commercial Day Webinar Presentation, page-124

100% We should not underestimate the power of social media marketing in surpassing that 1% for this product. To quote a marketing slide I saw once 3% of any given market are "looking to buy" and searching for solution's to their problem. In the world we live and the "tik tok" era the other 97% who are either window shopping, know they have a problem or dont know they have a problem are much more accessable much faster. This awareness there is now a more effective solution to their problem that some didn't even know they have IMO will maximise sales. From what we saw yesterday on their marketing approach and the platform they have created BOT are all over it. Huge opportunities in their other indications in pipeline too. Hold them shares. If BP does not put in an offer (highly doubt it) these guys are more than capable, then we just hold for dividends and a SP many multiples of today.