I caught up with BOTs presentation recording today.
what stood out, is that they didnt advise of a percentage target of patients for Sofdra. Instead, Howie said we will reach at least a million, and with the chart, the target was a million by end of the Patient Experience Program (PEP).
of which, the PEP isn't free; it's just a period of BOT familiarizing itself with the market and patient experience, before establishing and knowing how to direct a full sales force.
Do maths of a million patients by the product cost, times 12 months. OMFG!
No wonder we haven't sold to big Pharma. The BOT BOD know exactly what we have here, and what rewards are available in such a short lead time.
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(20min delay)