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Lisa J. Pieretti, MBAExecutive Director and Founding Member,...

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    Lisa J. Pieretti, MBA

    lisapieretti

    Executive Director and Founding Member, International Hyperhidrosis Society

    Lisa J. Pieretti is the Executive Director of the International Hyperhidrosis Society (IHHS). As Executive Director, Pieretti is responsible for establishing the mission and execution of the initiatives that support the goals of the organization. Top priorities include promoting awareness of hyperhidrosis, working to enable treatment access, and increased research into this medical condition.

    . In addition to being involved in all operational functions of the organization, Pieretti also drives the considerable physician education efforts of the Society.Pieretti oversees the marketing activities of the IHHS, including fundraising, public relations, publication and patient education development, and partnership development with organizations such as the American Academy of Dermatology, the Canadian Dermatology Association, and the European Academy of Dermatology and Venereology She also provides patient support to hyperhidrosis sufferers, spearheading primary and secondary research.

    Through the enrichment of the IHHS Web site, www.SweatHelp.org, Pieretti has developed a true online global support community. There are currently more than twenty thousand people registered in the patient database and over one thousand physicians have registered to be part of the Physician Finder database. The Web site is one of the most popular for those seeking hyperhidrosis information and support and boasts millions of visitors from around the world annually. Under Pieretti’s management, the IHHS has attracted worldwide media attention, which has led to growing consumer and physician awareness of the devastating effects of this condition.

    Prior to becoming the Executive Director of IHHS, Pieretti was the Director of Account Management at Medical Broadcasting Company, where she designed, developed, and executed integrated multi-channel strategic marketing programs for billion-dollar pharmaceutical brands. Pieretti also worked with SCIREX Corporation, a leader in CNS clinical research, as the Senior Director of Marketing and Communications, and Merck & Co. as a Market Analyst in the vaccine department.

    Pieretti attended Drexel University in Philadelphia where she received her B.A. degree in design. Later, she went on to receive an M.A. in international economics, and an MBA in marketing also from Drexel University.

    In November of 2003, the International Hyperhidrosis Society announced the appointment of Pieretti as the organization’s first Executive Director.

    Pieretti’s unwavering dedication to those who suffer from the effects of hyperhidrosis is reflected in the integrity of the organization’s initiatives and the continuous action and care provided by the Society.

 
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