It's a crowded market place. They need to be, per filtered malicious actor, more cost effective then their competition.
Which they may be, but if so, it's taken the market a long time to realise. Maybe this partnership with google is what they needed to get in front of more eyeballs. But if you type in PPC fraud detection, CleakCease is always at the top of the page, due to their Adds. They've been in this game for a long time and at the top for a long time. They've got the cash to advertise and get their name out there. Will be interesting to see if TrafficGaurd can convince people that they're competitors are not as effective.
Maybe Traffic Gaurd should pay for an independent analysis of the different PPC products to see which ones are cheaper on a per click or per filtered click basis.
AV1 Price at posting:
6.5¢ Sentiment: Sell Disclosure: Not Held
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