It's OK if your main guy is not a media star although it helps....

It's OK if your main guy is not a media star although it helps. You can always get media training. You could always find someone with media training and appoint them as Marmota Media Liaison person and have them do the rounds. It's virtually a script you recite at every stop. World needs to transition to clean power, uranium is in high demand, South Australia sits on massive uranium deposit. Marmota wants to be part of that transition we are excited by the prospect. South Australia is mining friendly and a tier one jurisdiction. Plus did you know we have a gold find similar to the massive Challenger mine and we have recently discovered rare earths.
The other approach is like the SMH article where it looks like we employed a publicity agent to get the word out.