Discounting down to that level is a horrible way to transition to a new label or packaging. It does irreversible damage to brand and pricing power.
Once someone pays $1 for a tin, chances are they no longer want to pay $38 ever again and no longer view BUB as a premium product.
Much better to just destroy the inventory and wear the cost.
Ann: Bubs Australia - Half Year Results Commentary, page-24
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Last
12.5¢ |
Change
0.000(0.00%) |
Mkt cap ! $111.5M | |||
| Open | High | Low | Value | Volume |
| 12.5¢ | 12.5¢ | 12.0¢ | $101.0K | 809.5K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 27 | 1063104 | 12.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 12.5¢ | 24314 | 2 |
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| Last trade - 16.10pm 15/08/2024 (20 minute delay) ? |
| BUB (ASX) Chart |