Why in your right mind would you want to buy a company that has...

Why in your right mind would you want to buy a company that has never made a profit? Changing management is only part of the story. BUB is linked to GOAT milk and mothers don't give GOAT to their babies, the once that do are in a big minority and therefore the show is not commercially viable. Have been saying this for 4 years and facts are undeniable. The baby volume hype is over and BUB jumped in at the time, but will never compete on COW as the Dutch and NZ players in the industry are wiser, have deep established markets and deeper pockets. BUB will ultimately disappear of the scene. AIMO.