Thanks, I did some more reading based on what you said. Very interesting.
"That meant there was no margin for the Daigou, who quickly switched to other brands. This would have been tolerable if the product was moving in China, but this was clearly not the case as the discounting resumed after slower than expected sales during the Singles Day shopping festival in mid-November.That now leaves the price of Bellamy's in China lower than in Australia."
https://www.copyright link/companies/bellamys-big-china-mistake-20170111-gtpp20
By this logic does it follow that by pricing higher than competitors is a genuine competitive advantage in China...?
Ann: Bubs Australia Investor Update - Citi, page-22
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