All of the infant formula producers are struggling at the moment...

All of the infant formula producers are struggling at the moment with old aging product and the price action on this just speaks to everyone craving for some good news out of the Australian Infant formula market, it's literally nothing more than that. These darlings of the ASX have been dry of some positive news for so long that it's no surprise this has garnered some attention. A2 have been revising guidance appropriately and taking the drop in price which is expected, where has BUBS been on this? China is the only reason these infant formula businesses exist and although I agree that diversification is important and a good move given the nature of the Chinese market, I'm not sure if USA is the right market....

Cans of infant formula in China sell for around $100 per can, middle-low income family's band together to buy these products as the perception is so high.. this is where the money is.. So the plan to prosperity is to send low margin product to the states where the market is heavily saturated and cheaper alternatives already exist? As somebody stated in a post earlier there are no issues with the quality of product in the US...

Not a holder, nor a shorter just some objectivity DYOR. To those who made a quick 30% congratulations, honestly... what a result for those holders.