Ann: Bubs Partners with China's Largest Distributor, page-30

Bubs Australia teams with China’s largest distributor of infant nutrition products



5:54 30 Apr 2018

The opening order worth $1.1 million will be supplied between June and December 2018.

Bubs Australia Ltd (ASX:BUB) has entered a distribution agreement with QianJiaWanPu Co, China’s largest and fastest growing distributor of infant nutrition products.

QianJiaWanPu supplies 80,000 mother and baby stores with national coverage across all provinces, equivalent to around 90% of all mother and baby stores in China.
Launch of Bubs products into retail stores throughout China

QianJiaWanPu is the lead distributor for Nestle and Wyeth Nutrition, the largest infant formula company in China, as well as other major brands including Abbott, Friso, Beingmate and Dumex.

Bubs founder managing director Kristy Carr said: “This is a very exciting and significant development in the execution of our China expansion strategy.

“QianJiaWanPu is a true leader in the industry, and the trusted principal distribution partner for many of China’s largest multinational brands.

We are truly privileged that their founder and chairman, Mr Zhou, recognises Bubs’ growth potential and is committed to supporting our launch into physical retail stores throughout China.
Initial order value of $1.1 million

Under the agreement, Bubs will initially export selected organic baby food pouches, cereals and snacks.

The opening order value of $1.1 million will be supplied in instalments between June and December 2018


Carr added: “The importance of the partnership cannot be underestimated given that mother and baby stores account for over half of all infant formula products sold in China, and is the prime source for new parents and parents-to-be seeking advice about baby’s development and infant nutrition products.

“This is why physical representation in the sector is critical to our long-term success in the market, notwithstanding the importance of cross-border e-commerce and daigou shoppers as our existing primary routes to market”




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