But let's say I am selling lemonade. I earn $1 today and $5 tomorrow. I can hand on heart say my sales rose 500% in one day.
Now let's say it cost me $1 to make the lemonade for the first day. And $5 to make the lemonade on the 2nd day. My costs also rose 500%.
Now if I turn around to my parents (the shareholders) and say hey guys, my sales increased 500%!
I am leaving out the fact that the increase was off a very low starting point, my costs were high already, and they also increased 500% in line with my sales. It's a little misleading. Especially when I would then be asking my parents for more money to top up my supply of lemons.
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