I guess "hindsight is bliss" because it provides a chance to...

I guess "hindsight is bliss" because it provides a chance to learn from mistakes of the past rather than repeating them.

But BUB is choosing to ignore the lesson of the past and repeat the mistakes. Relying on daigou as your #1 sales avenue is precisely why they are in the predicament they are in.

How do people not understand that simple fact?

The daigou channel is still declining, A2 results indicate the decline has begun to slow/stabilise, but the reason it will not recover much is that most consumers have transitioned to other CBEC channels and aren't coming back.