Yeah that's not it. Bubs Supreme isn't even goat formula.
IMO it's probably the opposite, they should have stuck more to the goat category which is what they built their brand on.
Bubs Supreme is a fairly blatant attempt to emulate and compete with A2 Platinum. It was developed exclusively to placate A2's former daigou partner AZ Global after he was dropped by A2M.
The real overriding message here is that A2M dropped AZ for a reason, unfortunately BUB have discovered that the hard way.
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