Should be no surprise to anyone that they haven't hit the stated 70-100% growth for Lifx. They had softened us up for this in the last 4c. If the growth was north of 50% I can just about cop that. Closer to 30% and I'd be concerned.
Pleasingly it appears they are executing on OHM and have managed to install the stated sites in a timely fashion. Still remain optimistic this will be prove to be a positive contributor to the business.
It's clear there will be downward pressures on prices and will be interested to see the type of deals, if any, are offered on Boxing Day.
Having bought some of the lights myself, it is very easy to see how this tech is both addictive (want to buy more) and increasingly mainstream. Go into any JB HIFI or their website to see how much space they are dedicating to the smart home sector.
Another year of trials and tribulations for BUD. No doubt we'll see more of the same in 2020.
BUD Price at posting:
2.9¢ Sentiment: Hold Disclosure: Held
