Ann: Burgundy reveals new name for pink diamond, page-8

The foundation is US based by the name is from Monaco which is basically where mamy the rich people, especially French take all their money (tax haven). Anyone who has ever been there will explain to you the insane level of wealth that is in Monaco, so the association and wanting to tie to that market makes sense.

They have stated they want to sell coloured stones not just yellow. Yes they currently look like they will mostly have yellows but long term that won't just be the companies focus. The pink stone they purchased is one of the most expensive pink diamonds on the planet so seems very relevant to a coloured diamond company no ?

At the end of the day this company is basically a management play, and I think the board manfor man is one of the best I've ever seen. And I think they know what they are doing a little better when it comes to marketing diamonds given many of them are ex de beers, the largest diamond company in the world. Than a bunch of guys on hotcopper haha