Some really good comments here and I won't repeat except to say I think this was quite a significant announcement. Definitely more than a few Easter eggs.
I found the call out about competitors very interesting. I've noticed that some of the majors have been discounting recently but also that their discounting looks to be coming to an end (hopefully).
For example:
Company H has a 20% discount on 7 days or more rentals (expires end of July)
Company B has a 20% discount for 5 or 10 day bookings (expires end of June).
Please note I've removed the names...
So, add this to CL8's commentary that base prices are increasing and we could see DMC setup nicely for the next half. Not to mention Christmas. All IMO of course.
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