Well, I think they have said it will be a premium Tasmanian dairy brand, so it is likely to be a selection of products that we already produce, but with some tweaks released under the VDL brand. I would expect Cheese, Cream and Milk to lead it.
Interesting that the VDL business that we were unsuccessful in purchasing have launched their own Van Dairy brand (http://vandairy.com.au/) which for me doesn't really carry a lot of weight. They also play off the Tassie positioning, but I would say the TasFoods brands are much better positioned in that respect, so would expect our VDL to be quite strong, both locally and for the China market.
I think if they nail the VDL branding and products, it could be very strong nationally in both Coles and Woolies.
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