I reckon recession could ultimately be good for Domino’s, a generation of people have learnt to order in a large percentage of their food & a fair number of those would have less disposable income
Are they going to change behaviour or just change price point?
Watching Netflix with friends & getting Dominos is a pretty budget night
Also there’s an outside possibility conspicuous consumption becomes unfashionable & frugality cool? (imagine aligning ideology with behaviour)
Maybe I’m getting carried away
I reckon recession could ultimately be good for Domino’s, a...
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