At the start of this year there was an AFR (I know) article entitled: Afterpay's quest to be the global platform connecting retailers with Millennials.Data is the holy grail of both banking and retailing, and the growing popularity of Afterpay's network means it's generating plenty of it."The big game, and what we have always been building towards, is the utility of the platform," Hancock says."People have looked at us and said 'It's all about the payment', but that's just a product, that's the small game,"David Hancock, the group head of Afterpay, says the disrupter's future success will depend on its ability to make sense of copious amounts of payments data, to make the linkages between buyers and sellers more meaningful. This will allow retailers to grab new sales from a wider base of customers
this is happening now...
APT Price at posting:
$29.37 Sentiment: Hold Disclosure: Held
