They lowered the price now. I guess they are still testing the market. The markets they are focusing on have different VAT rates and they offers free shipping in their main markets. Additionally european buyers do not have to pay import tariffs for their products (calculated on products and shipping cost). Overall, the selling price is slightly higher on a per ml basis than that of competitors but their margins should be in line with theirs.
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They lowered the price now. I guess they are still testing the...
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