Ann: Business Update, page-9

Spacetalk Adventurer was released through JB Hi-Fi and the Company’s online store on 10
December 2020, where in its first two weeks of sales and prior to the commencement of
advertising campaigns, Spacetalk Adventurer sales exceeded Spacetalk Kids unit sales.
Leading into the launch of Spacetalk Adventurer, the Company strategically repositioned
Spacetalk Kids at a lower recommended retail price to engage mass-market appeal for Spacetalk
Kids and to differentiate its value proposition from the next generation Spacetalk Adventurer.
The strong revenue result over the quarter, with Spacetalk Kids selling at the reduced price point,
delivered a strong uplift in unit sales, further consolidating our position as market leader.