That was a great pair of articles. Irene Falcone gave a good insight into how BWX operated.
"But Falcone said BWX had done such a poor job of operating Nourished Life that she would not consider repurchasing the platform"
“The people I was left with side-eyed me. ‘We’re busy making Sukin. Why would we make your skincare products?’” Falcone said she was told.
"... a growing pool of unsatisfied Nourished Life customers led her to approach BWX’s new management six times across two years with offers to work two days a week for free, just to assist with operations and customer service. BWX never took her up on the offer."
"Under BWX, the very thing that made Nourished Life different – the rigorous screening process Falcone had developed with a team of doctors, scientists, researchers that cosmetics products had to undergo before being sold on the site – deteriorated. "
