There is some value their with the NT license in the Mkt Cap, but if you just aim it towards a narrow market segment, then you are weakening its value. The flaw is when you choose a sport that no other country plays like AFL and then choose one set of fans and do it as a JV with that club. To me it's a very 1980's with flair bottom trousers business plan in 2017. Bet365 started in a demountable office in the car park of a UK bookie. Lottoland are killing it with a NT license. Now, Manly have Lottoland on their shirts and as the name for their stadium. Even TopBetta are getting aggressive with their purchase of Mad Bookie. Hog's breathe now have mobile vans at footy games and one took A$8,000 off 600 customers in two hours. So, not expecting much revenue and report out on the very last day. Hope I is wrong!
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