Ann: Cardiex AGM Executive Update, page-14

Gone through some more notes and added some of my thoughts

The pulse is the worlds most advanced arterial health monitor
Health is not steps per day/ heart rate / steps etc but comes down to vascular health. there was a cardiologist ( i think) in attendance and he said High blood pressure is a arterial issue.
So they are targeting the health aware, longevity individuals that are early adopters of new technologies.
Catherine said that the likes of Omron are happy to sell there $50 monitors and dont see a need to change-- till they have to. They are not competitors.


So one of the problems at a lot of events is that people that try the pulse say it is a blood pressure monitor.
They dont have the education or knowledge to understand the benefits of using the pulse.
This is why they are targeting the small percentage of early adopters- example is when iphone came out i personally only started using the iphone 13 previously using a Nokia or Samsung.


There will be value added programs /reports coming in many areas- to keep the consumer using the device heart/brain etc .At the moment they are more focused getting the pulse into peoples hands and then offering added value.

So the target market are these early adopters which is still is in the millions and then gradually will start to filter through to more of the general public. I would assume this will be the same problem with doctors who have been doing the same thing for years.

Out of all the thousands of BPM none of them can be personalized.
The pulse has the flexibility to personalize to also share data with family.So i can monitor my Mums readings as she would have no idea. Also the ability for a physician to connect for patient monitoring.
There are different portals- clinical/physician.

The apple store gave the all clear for the app on the second go which was unusual as normally takes a few goes.

There was more technical information that does not make headlines or ASX reports which the average investor does not appreciate.
There was a spot last month to manufacture pulse but management decided to add extra features.
I liked hearing this as they are very decisive in the vision of top of class experience for the users of the pulse.
Unlike me and others who want deadlines hit but dont understand the bigger vision.
Craig mentioned they are the biggest shareholders and dont take these decisions lightly.

The switch has now been flipped for engineering to now sales focus.I think launch coincides with the fireside chat 13th December
This is what shareholders are wanting- the metrics of profit.

TBC