Ann: Cardiex AGM Executive Update, page-5

I saw that as well. I guess economy of scale is important when it comes to an online presence, and up selling seems to be the common model. Maybe the cardiologist reports are the hook that encourages subscription. I think they are winging it a little here, units out the door, build a presence, obtain market share. Make the most of 1st to market (PME a classic for this).
But your right, I'd like some more clarity around the process. On the other hand, they need cash to execute. Good sales momentum, increasing share price ect opens all sorts of doors.
Cant wait for Traders P and others insights!