I see it very differently. This is a great move that will ultimately bring the cost down and move more quickly towards what I have been advocating for a very long time and that is the deployment of a mass customisation model.
See following for a definition of Mass customisation
http://www.investopedia.com/terms/m/masscustomization.asp
Ann: Carnegie/UWA partner on $1M wave energy research project-CWE.AX, page-3
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