Good progress to kick of the year.
The league wide deals are clearly laying a foundation to really ramp up media engagement/monetisation. It is not clear to us or the public yet, but clearly CAT and the leagues/clubs know its importance for the future.
If we get a clear use case for league wide data monetisation that shows good value for all stakeholders (media, leagues, clubs, fans) then we will see an absolute stampede of league wide deals.
Looking for signs of this during 2020.
Ann: Catapult's US Momentum Continues, page-2
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