USP = Unique Selling Proposition
When you are selling to doctors/clinicians then the more science the better.
When you are selling to the consumer you need to convey one, persuasive & easy to understand message.
Sell this singular, unique promise, substantiate with facts, examples & real life stories that validate the promise.
So, imagine you are standing at the pharmacy and you have to choose between 8 different blood pressure devices.
Why choose ConneQt Pulse.
Our singular, unique promise is on the box for those with a keen eye.
"Treat What Matters "
This CDX team will deliver .... big time.
IMO
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