Speculation on my part. However, As we all know to Sell something these days, you need to Market it and Market it well. Got to spend money to get the word out to all the major pathology players that this test is approved for use in Europe and the benefits it brings. Trade shows, conferences, hiring sales teams, establishing a manufacturing & distribution network, it all costs money. Got to spend money to make money, Simple.
Ann: CE Mark Granted for ColoSTAT, page-31
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