http://www.which-50.com/sms-marketing-has-“staggering”-response-rates/
SMS marketing has staggering response rates. 99% of them get opened within 90 seconds. 20% click through. So when SMS campaign begins, after some initial testing on a small scale to see what messages are getting traction, the campaign can go quite large, very fast and the success can be measures in days and weeks, not months!
Makes for an interesting month once it gets going.......
http://www.which-50.com/sms-marketing-has-%E2%80%9Cstaggering%E2%...
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