Ann: Ceasing to be a substantial holder from PPT, page-19

Its not the amount paid to Kyle and JackieO that is relevant. Its the amount of advertising revenue that can be tied to the salaries.

I don't mind what salary they pay, so long as we get proportional advertising revenue.

And I can tell you, for my advertising campaigns, whilst I don't advertise with A1N (i advertise with fox fm), I only select prime time, and it can cost me a multiple of 5-10 times other slots, but its worth it for the reach.

Rough rough numbers, I don't have the numbers in front of me:
Prime time 30 seconds $1750 per add
Afternoon: 30 seconds around $200 or $300
Grave yard over night: 30 seconds $50.

I still select $1750 And all my budget goes into this slot. I don't waste any money on other slots. I get some 'freebies' in other time slots as 'bonus', but I think to myself yeah that's nice, but my focus is on prime: I want maximum reach!!!