Its not the amount paid to Kyle and JackieO that is relevant....

Its not the amount paid to Kyle and JackieO that is relevant. Its the amount of advertising revenue that can be tied to the salaries.

I don't mind what salary they pay, so long as we get proportional advertising revenue.

And I can tell you, for my advertising campaigns, whilst I don't advertise with A1N (i advertise with fox fm), I only select prime time, and it can cost me a multiple of 5-10 times other slots, but its worth it for the reach.

Rough rough numbers, I don't have the numbers in front of me:
Prime time 30 seconds $1750 per add
Afternoon: 30 seconds around $200 or $300
Grave yard over night: 30 seconds $50.

I still select $1750 And all my budget goes into this slot. I don't waste any money on other slots. I get some 'freebies' in other time slots as 'bonus', but I think to myself yeah that's nice, but my focus is on prime: I want maximum reach!!!