good to hear someone active in the advertising space ...but what you say about prime time ( ? on term for radio)is no surprise and a strategy of many
...but I know of someone who gets great bang for buck going for cheaper times...says that people are often too busy in mornings, too many competing adds, and minds preoccupied ; also p.m drive he says is good.
I guess it depends on target audience....I know another who targets miners and farmers and goes for cheap times!
Ann: Ceasing to be a substantial holder from PPT, page-21
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