Ann: Cellmid Signs Trading Agreement With API/Priceline, page-15

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... We are of course delighted to be partnering with the amazing team at Priceline Pharmacy, including the talented National Head of Beauty, Susie Bearzi. This has been a long road, as new brands, like évolis, have a lot of competition. To stand out, we had to demonstrate unique selling points, such as évolis being plant based, clean from harsh chemicals and, most importantly, published clinical studies to prove that it works. esprit’s Editor, Andrea Ferrari proving the évolis Reverse Activator works – diligence with 2 X daily application and patience – this is 6 months’ work in progress“Cutting through the noise required a multi-platform approach, where we connected with key retail contacts on several touch points. We asked Andrea Ferrari, editor of esprit Magazine Australia, early on to test our products. Her experience with évolis was an important validation. She is a sought after sounding-board on beauty. Luckily, she loved our Activator and saw real results, which prompted her to write an independent editorial in the magazine, on the website and in social posts. This was an important turning point for us in getting the attention of the leaders in retail”.National Head of Beauty at Priceline Pharmacy, Susie Bearzi says: “Scalp and hair health is essential to helping our customers look and feel great as part of their beauty routine. We are excited about expanding our range with the évolis Professional brand to provide our customers with a results-driven regimen to promote healthy hair throughout their various life stages.”