After Mass, I was in the MYR Melbourne flagship store before 1045 on Sunday 12 November 2021. It was already busy, especially on the homewares and food 5th floor plus Santaland above.
Exiting an hour later, many more were constantly arriving. The queue for the MYR Bourke St Mall Christmas windows was lengthy. (A less than ideal choice to visit on a sunny Sunday close to Christmas, given toddlers become grumpy if waiting for long. Early on a weekday is preferable).
Though at a guess the Melbourne CBD is back to only 65-80 per cent in pedestrian traffic, it's still many prospective shoppers. A vast improvement from a few weeks ago!
A Chinese couple waiting to pay for gifts on the fifth floor saw the couple ahead presenting a Myer One loyalty card. So I explained what this was.
The lady searched on her smartphone and asked the assistant questions. MYR said in its annual report 70 per cent of transactions were to MYR One members, but there remain many who don't know of it or due to inertia have never joined. The woman's eyes lit up when I informed her that on one's birthday, one receives a gift from MYR if a member.
Given it's twelve and a half shopping days until Christmas - not 'panic stations' for males who dislike Christmas or any shopping - numbers observed in Oz's second most populous city's CBD MYR store were a fairly good sign.
The Melbourne Marathon was this morning. While most visiting the CBD are wise enough to use public transport, for those who insist on clogging the inner city with a car, some roads like St Kilda Rd were closed to motor vehicles. That makes the patronage at MYR even more impressive.
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