Melbourne's 'Herald Sun' has a picture of Molly, 16 and her mother **by in Melbourne's Bourke Street Mall, each clutching loaded MYR shopping bags. Great free publicity.
The article quotes a Myer spokesman giving a rundown on the most popular items being sold, such as LOL Surprise and Barbie dolls, LEGO, gift sets from Dior, Estee Lauder and YSL plus Dyson products and Phillips air fryers, plus Mossman, Piper and Seed in ladies' fashion.
The hard figures remain to be seen, and probably won't be known until early to mid March 2022 as 1H 22 concludes on 31 January.
A recent media article claimed that about a third of women and c.45 per cent of men planned to give gift cards as presents for Christmas. MYR prominently places these on its site, so while many will still be sold in-store - I bought one this morning - a growing number are likely to be transacted online.
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