Both Peter King and John Joyce have lost 6 million dollars worth...

Both Peter King and John Joyce have lost 6 million dollars worth of equity in their stock each, I am sure they are feeling the pain too, a 500k annual salary isn't going to ease the sting of that. This business has been around for over two decades, it isn't going to go bankrupt off a couple of interest rate rises. Still plenty of people with plenty of cash in this economy, sentiment will turn in the next 12-24 months and I am more sure than not that dusk has the balance sheet to weather the storm. Obviously no-one enjoys losing money, but like Mr Market as of late, people emotionally sell and emotionally react.