Ouch....
While I expect a little recovery tomorrow, I dont think all holders took off their rose coloured glasses on the foray into China. The market in China is in decline coupled with the inevitable teething and learning curve to get it cranking. There will be the marketing spend with declining demand in their footprint, their own words.
Would have been better off consolidating, riding out this storm and then launching. Launching into troubled waters is a recipe for disaster. I still like their business model. Their timing seems foolhardy, like the last time Mintz went on a marketing blitz and nobody checked the spend.
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Ouch....While I expect a little recovery tomorrow, I dont think...
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