Indeed, in the FY21 statements, EBITDA was negative due to IPO costs and also the significant increase in Ad and Marketing expense. In 2021, Ad and Marketing expense was 12.8% of its sales revenue (compared to 8.5% in 2019) and was 53.7% of gross profit (compared to 30.2% in 2019). So it seems a lot more has been spent on getting customers. This might also be reflected in the AGM latest results. I wonder where Ron got the forecasts from, it will be interesting to see what underpins those forecast.
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Indeed, in the FY21 statements, EBITDA was negative due to IPO...
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