Zac it's all got to do with growth... and profits.Also does it have a protective structure .. like Coke a brand name ... yes dozens of solid brand names.. if inflation is going to continue to 5% /6% does the company have tight cost controls and can the products raise prices and still get growth and rising profits.. inflation lies ahead .. how inflation proofed are your companies?
Luxury branded goods are inflation proofed .. most common goods have substitutes so controlling costs are a number one priority.
Ann: Cettire Upgrades FY21 Prospectus forecasts, page-113
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