Financially speaking, the company would be foolish to pay cash and not tie John Easterling in further.
From Johns perspective, if this boosts the SP he has just increased the value of his consideration received. Furthermore, if he truly believes in this IP (which of course he would), taking shares is how you show the market you back your own worth & that of the company you're working with.
True dilution occurs if share volume is increased and value is decreased. I don't think 750k for IP rights to this is expensive at all.. not with celeb backing & PR. Overall value per share has increased with this imo.
You have far too much time on your hands and a chip on your shoulder you need to get over mate.
