My interpretation was that Temple & Webster intends to become Australia's leading homewares retailer (ie bigger in sales than any bricks & mortar retailer, any multi-channel retailer or any online-only retailer in this category). Online retail represents over 75% of Williams Sonoma's sales (a US homewares retailer established way back in 1956 with a chain of retail stores, and today its online channel), which by extension means that online will one day represent most of total sales. If T&W continues to build its online market share it will also become the largest retailer in the category in due course. Big ambitions, but the right one!
Separately, even after a stunning FY21, T&W seems to have continued its very strong growth in Q1 FY22 with YoY growth of 56% (vs Kogan at 22%, Adairs online brands (incl Mocka) at 15%, Nick Scali's online channel at 46% and My Deal at 23%). This suggests that T&W continues to take market share off just about everyone in this space.
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