the downwards trend continues from 49c to 35c so the question is...

the downwards trend continues from 49c to 35c so the question is do you just hold and wait, buy more average down and hope it kicks back and get out of the red. or sell take a large % loss and walk away. I do have faith in the product and the idea and the business model. "IF" fda approves but with current spending may have 1 or 2 year runway till we have to do another capital raise to keep things going and share holders will be heavily diluted at 20c/30c or take on debt but with such little revenue i don't know if lending is likely. what are peoples thoughts? am i way of on this?